Website report

Visit sitehttps://blog.google/

Get the latest news and stories about Google products, technology and innovation on News from Google, Google's official blog.

Audit Full discovery audit·Language American English (en-us)·Response HTTP 200

Analysed Nov 8, 2026 · 15 categories · 94 passed · 30 warnings · 2 issues · 24 informational

Audit score

D

68/100

Mixed

Agentic
80
SEO
74

What we found

2Needs a fix30Could be better94Looks good24Informational
  1. 1.Could be better: Your site details do not match. see checkConsistent names and details help AI assistants recognize your website.
  2. 2.Could be better: Share image dimensions declared: needs attention. see checkComplete link previews make your pages easier to recognize and share.
  3. 3.Could be better: Your headings skip levels. see checkA clear outline makes content easier to navigate, including with a screen reader.
  4. 4.Could be better: Images are missing size information. see checkDeclared dimensions keep content from jumping while images load.
  5. 5.Could be better: HTML payload size: needs attention. see checkFaster pages help visitors reach your content sooner.

Site checks

94 passed · 30 warnings · 2 issues

Every observation from the crawl, grouped by what it describes. Open a row for the evidence and the recommended fix.

Metadata1Could be better10Looks good

100/100
Could be better: Title lengthTitle is 65 characters, over this audit's 60-character review point (a display heuristic, not a Google limit).

Could be better · Metadata · Review suggested

Observed evidence

Title is 65 characters, over this audit's 60-character review point (a display heuristic, not a Google limit). Google may shorten it in results.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. It is there, but weaker than this check expects.

Recommended fix

Front-load the distinctive topic and value so a shortened title still says what the page is. The first 57 characters read: "News from Google | Google Product and Technology News and…"

Looks good: Page title exists

Looks good · Metadata · Measured on your page

Observed evidence

Title found: "News from Google | Google Product and Technology News and Stories"

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Title says what the site does

Looks good · Metadata · Measured on your page

Observed evidence

Title "News from Google | Google Product and Technology News and St…" says more than the site name.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Meta description exists

Looks good · Metadata · Measured on your page

Observed evidence

Meta description found: "Get the latest news and stories about Google products, technology and innovation on News f…"

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Meta description length

Looks good · Metadata · Review suggested

Observed evidence

Description is 125 characters and inside this audit's 70–160 preview range.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Titles unique across pages

Looks good · Metadata · Measured on your page

Observed evidence

All 10 indexable sampled pages have distinct titles.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Show 5 more checks
Looks good: Homepage isn't noindexed

Looks good · Metadata · Measured on your page

Observed evidence

No blocking robots meta tag on the homepage.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Character encoding declared

Looks good · Metadata · Measured on your page

Observed evidence

UTF-8 declared in the Content-Type header and a meta tag.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: HTML5 doctype

Looks good · Metadata · Measured on your page

Observed evidence

HTML5 doctype declared.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No meta keywords tag

Looks good · Metadata · Measured on your page

Observed evidence

No obsolete meta keywords tag.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Valid metadata order in <head>

Looks good · Metadata · Measured on your page

Observed evidence

No invalid element interrupts metadata in <head>.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Indexing16Looks good

100/100
Looks good: Single canonical declaration

Looks good · Indexing · Measured on your page

Observed evidence

One canonical declaration found.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Noindex and canonical agree

Looks good · Indexing · Measured on your page

Observed evidence

No conflicting noindex and cross-page canonical instructions.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No meta-refresh redirect

Looks good · Indexing · Measured on your page

Observed evidence

No meta-refresh redirect.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No soft-404 response

Looks good · Indexing · Measured on your page

Observed evidence

No soft-404 pattern on sampled HTTP 200 pages.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Canonical target integrity

Looks good · Indexing · Measured on your page

Observed evidence

Canonical is a valid https URL. Its host is checked by the canonical consistency check.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Sampled URLs have aligned indexability signals

Looks good · Indexing · Measured on your page

Observed evidence

Indexability signals align across 10 sampled URL(s).

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Show 10 more checks
Looks good: robots.txt exists

Looks good · Indexing · Measured on your page

Observed evidence

robots.txt responds with 200.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: robots.txt doesn't block everything

Looks good · Indexing · Measured on your page

Observed evidence

The audited URL is allowed for Googlebot. No path rule matches this URL.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Sitemap exists

Looks good · Indexing · Measured on your page

Observed evidence

Sitemap found at https://blog.google/sitemap.xml.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Sitemap parses and lists URLs

Looks good · Indexing · Measured on your page

Observed evidence

Sitemap lists 5000 same-origin URLs.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Sitemap declared in robots.txt

Looks good · Indexing · Measured on your page

Observed evidence

robots.txt declares the sitemap.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Canonical URL set

Looks good · Indexing · Measured on your page

Observed evidence

Canonical set: https://blog.google/

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Canonical is absolute and self-referencing

Looks good · Indexing · Measured on your page

Observed evidence

Canonical is absolute and points at this page.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: www vs apex consistency

Looks good · Indexing · Measured on your page

Observed evidence

Hostname is used consistently (blog.google).

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: URLs are readable slugs

Looks good · Indexing · Measured on your page

Observed evidence

URL slugs are readable (28 sampled).

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Sampled pages expose search-access signals

Looks good · Indexing · Measured on your page

Observed evidence

No restrictive search-access signal on 10 sampled page(s). Actual indexing is not verified.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Content1Could be better9Looks good1Informational

100/100
Could be better: Title and H1 agreeTitle ("News from Google | Google Product and Technology N…") and H1 ("Gemini 4 Carbon: our next frontier model") share no significant words.

Could be better · Content · Review suggested

Observed evidence

Title ("News from Google | Google Product and Technology N…") and H1 ("Gemini 4 Carbon: our next frontier model") share no significant words.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. It is there, but weaker than this check expects.

Recommended fix

Align them around the same core topic — mixed signals confuse both rankers and readers.

Not measured: ReadabilityFlesch reading ease ≈ 50.

Not measured · Content · Not established

Observed evidence

Flesch reading ease ≈ 50.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

60+ reads easily for most visitors. This is a heuristic, not a rule — technical audiences tolerate denser text.

Looks good: Crawlable content in source HTML

Looks good · Content · Measured on your page

Observed evidence

No recognized empty JavaScript application shell on 10 sampled page(s). The entered page exposes 1036 publisher word(s).

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Homepage content volume

Looks good · Content · Measured on your page

Observed evidence

The audited page has about 1036 words of main content.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Text-to-HTML ratio

Looks good · Content · Measured on your page

Observed evidence

Text-to-HTML ratio is 5.0%.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No placeholder text

Looks good · Content · Measured on your page

Observed evidence

No placeholder text detected on crawled pages.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Show 5 more checks
Looks good: No starter-template leftovers

Looks good · Content · Measured on your page

Observed evidence

No starter-template artifacts detected.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Crawled pages aren't near-duplicates

Looks good · Content · Measured on your page

Observed evidence

No near-duplicate main content among 3 indexable sampled pages.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No deprecated HTML tags

Looks good · Content · Measured on your page

Observed evidence

No deprecated HTML tags.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Outbound references

Looks good · Content · Measured on your page

Observed evidence

25 outbound link(s) present.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Discovery copy is distinct across sampled pages

Looks good · Content · Measured on your page

Observed evidence

No repeated description, H1, or publisher copy across 10 sampled pages.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Social sharing1Could be better7Looks good

92/100
Could be better: Share image dimensions declaredog:image:width / og:image:height are missing.

Could be better · Social sharing · Review suggested

Observed evidence

og:image:width / og:image:height are missing.

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. It is there, but weaker than this check expects.

Recommended fix

Declare them (1200×630 recommended) so platforms render the preview immediately on first share instead of after re-scraping.

Looks good: Open Graph title

Looks good · Social sharing · Measured on your page

Observed evidence

og:title: "News from Google"

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Open Graph description

Looks good · Social sharing · Measured on your page

Observed evidence

og:description: "Get the latest news and stories about Google products, technology and innovation on News f…"

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Open Graph image

Looks good · Social sharing · Measured on your page

Observed evidence

og:image is set: "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/SocialShare_gradient.max-1%E2%80%A6"

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Share image loads

Looks good · Social sharing · Measured on your page

Observed evidence

og:image returns 200 (image/jpeg).

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: og:url and og:type

Looks good · Social sharing · Measured on your page

Observed evidence

og:url and og:type ("website") are set.

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Twitter/X card

Looks good · Social sharing · Measured on your page

Observed evidence

twitter:card is "summary_large_image".

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: og:site_name

Looks good · Social sharing · Measured on your page

Observed evidence

og:site_name: "blog.google".

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Structured data3Looks good2Informational

100/100
Not measured: Breadcrumb schema on inner pagesNone of the 9 crawled inner pages declare BreadcrumbList schema.

Not measured · Structured data · Not established

Observed evidence

None of the 9 crawled inner pages declare BreadcrumbList schema.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Add BreadcrumbList to inner pages — Google shows breadcrumbs in results and it clarifies site structure.

Affected pages (9)

  • https://blog.google/about/
  • https://blog.google/feed/
  • https://blog.google/innovation-and-ai/models-and-research/google-deepmind/
  • https://blog.google/products-and-platforms/products/search/
  • https://blog.google/products/ads-commerce/
  • https://blog.google/waze/
  • https://blog.google/company-news/outreach-and-initiatives/creating-opportunity/
  • https://blog.google/authors/sundar-pichai/
  • https://blog.google/security/
Reference
Not applicable: Content-specific schemaNo content-specific schema (Article, Product, FAQPage…) detected.

Not applicable · Structured data · Measured on your page

Observed evidence

No content-specific schema (Article, Product, FAQPage…) detected.

Why this matters

Structured data tells machines who published the page and what it describes. Broken markup is ignored outright. This check does not apply to the features observed in this sample.

Recommended fix

If you publish articles, products or FAQs, add the matching schema type — that's what makes rich results (stars, FAQs, prices) possible.

Reference
Looks good: JSON-LD present

Looks good · Structured data · Measured on your page

Observed evidence

1 JSON-LD block(s) found on the homepage.

Why this matters

Structured data tells machines who published the page and what it describes. Broken markup is ignored outright. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: JSON-LD parses

Looks good · Structured data · Measured on your page

Observed evidence

All 2 JSON-LD block(s) parse cleanly.

Why this matters

Structured data tells machines who published the page and what it describes. Broken markup is ignored outright. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Organization or WebSite schema

Looks good · Structured data · Measured on your page

Observed evidence

Identity schema present: WebSite.

Why this matters

Structured data tells machines who published the page and what it describes. Broken markup is ignored outright. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Headings3Could be better4Looks good

83/100
Could be better: Heading levels don't skip1 heading level skip: H1 → H3 "More updates".

Could be better · Headings · Review suggested

Observed evidence

1 heading level skip: H1 → H3 "More updates".

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. It is there, but weaker than this check expects.

Recommended fix

Use the next level down for each subsection (H2 under H1, H3 under H2). If a heading level was chosen for its font size, keep the level and change the styling instead.

Could be better: Element IDs are unique per document11 duplicate ID occurrence(s) across 4 document(s).

Could be better · Headings · Measured on your page

Observed evidence

11 duplicate ID occurrence(s) across 4 document(s).

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. It is there, but weaker than this check expects.

Recommended fix

Give each element a unique id and update fragment links and aria-labelledby references to point to the intended element.

Affected pages (4)

  • https://blog.google/
  • https://blog.google/products/ads-commerce/
  • https://blog.google/waze/
  • https://blog.google/company-news/outreach-and-initiatives/creating-opportunity/
Could be better: Single H1The homepage has 5 <h1> elements.

Could be better · Headings · Review suggested

Observed evidence

The homepage has 5 <h1> elements.

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. It is there, but weaker than this check expects.

Recommended fix

Review whether one main heading and subordinate H2 sections would make the outline clearer. Multiple H1s alone do not establish a search-ranking problem.

Looks good: H1 exists

Looks good · Headings · Measured on your page

Observed evidence

H1 found: "Gemini 4 Carbon: our next frontier model"

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: H1 has real text

Looks good · Headings · Measured on your page

Observed evidence

H1 reads "Gemini 4 Carbon: our next frontier model".

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Headings are descriptive

Looks good · Headings · Measured on your page

Observed evidence

24 headings, averaging 5.5 words — descriptive.

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Content is sectioned with H2s

Looks good · Headings · Measured on your page

Observed evidence

3 H2 section(s) structure the page.

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Images1Could be better3Looks good

84/100
Could be better: Width/height attributes5 of 5 visible images lack width and height attributes: gemini_carbon_102726.2e16d0ba.fill-1200x…, gemini-omni-1.2_FZLq.2e16d0ba.fill-1200x…, genie-4__blog__heade.2e16d0ba.fill-1200x…, ….

Could be better · Images · Review suggested

Observed evidence

5 of 5 visible images lack width and height attributes: gemini_carbon_102726.2e16d0ba.fill-1200x…, gemini-omni-1.2_FZLq.2e16d0ba.fill-1200x…, genie-4__blog__heade.2e16d0ba.fill-1200x…, ….

Why this matters

Alt text is what a screen reader announces, and what image search and AI systems read in place of the picture. It is there, but weaker than this check expects.

Recommended fix

Set explicit width and height so the browser reserves the space before the image loads. Without them the page shifts as images arrive, which is what Cumulative Layout Shift measures. next/image sets them for you.

Reference
Looks good: Alt text coverage

Looks good · Images · Measured on your page

Observed evidence

All 5 visible images declare alt attributes (including empty alt for decorative images). Whether each description fits its image needs a human look.

Why this matters

Alt text is what a screen reader announces, and what image search and AI systems read in place of the picture. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Modern image formats

Looks good · Images · Measured on your page

Observed evidence

4 of 5 raster images have a WebP/AVIF source or come from a format-negotiating image service.

Why this matters

Alt text is what a screen reader announces, and what image search and AI systems read in place of the picture. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Lazy loading

Looks good · Images · Measured on your page

Observed evidence

1/5 images are lazy-loaded.

Why this matters

Alt text is what a screen reader announces, and what image search and AI systems read in place of the picture. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Mobile1Could be better3Looks good2Informational

91/100
Could be better: ARIA references point to source elementsARIA references point at IDs that do not exist on 1 sampled page(s), e.g.

Could be better · Mobile · Measured on your page

Observed evidence

ARIA references point at IDs that do not exist on 1 sampled page(s), e.g. aria-labelledby="social-share-icon".

Why this matters

Google indexes the phone rendering, so that is the version being graded. It is there, but weaker than this check expects.

Recommended fix

Connect ARIA references to unique existing IDs. If JavaScript adds the targets, verify the rendered accessibility tree.

Affected pages (1)

  • https://blog.google/about/
Reference
Not applicable: Responsive image markupNone of the 8 images use srcset.

Not applicable · Mobile · Measured on your page

Observed evidence

None of the 8 images use srcset.

Why this matters

Google indexes the phone rendering, so that is the version being graded. This check does not apply to the features observed in this sample.

Recommended fix

Serve smaller variants to phones with srcset/sizes (next/image handles this) — mobile users shouldn't download desktop-sized images.

Not measured: No tiny inline font sizesNo sub-12px inline font sizes detected; stylesheet rules and rendered sizes were not measured.

Not measured · Mobile · Not established

Observed evidence

No sub-12px inline font sizes detected; stylesheet rules and rendered sizes were not measured.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Check computed font sizes in a browser across mobile widths.

Looks good: Viewport meta tag

Looks good · Mobile · Measured on your page

Observed evidence

Viewport configured: "width=device-width, initial-scale=1.0, user-scalable=1.0, minimum-scale=1.0".

Why this matters

Google indexes the phone rendering, so that is the version being graded. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Pinch zoom not disabled

Looks good · Mobile · Measured on your page

Observed evidence

The viewport lets users zoom.

Why this matters

Google indexes the phone rendering, so that is the version being graded. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Interactive controls have source labels

Looks good · Mobile · Measured on your page

Observed evidence

197 source controls have detectable names. Browser accessibility and CSS visibility were not tested.

Why this matters

Google indexes the phone rendering, so that is the version being graded. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Language3Looks good

100/100
Looks good: html lang attribute

Looks good · Language · Measured on your page

Observed evidence

Language declared: lang="en-us".

Why this matters

The declared language tells browsers and assistive tech how to read the page and who it is for. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: hreflang syntax

Looks good · Language · Measured on your page

Observed evidence

31 syntactically valid hreflang tags including x-default. Reciprocal links and target content were not verified.

Why this matters

The declared language tells browsers and assistive tech how to read the page and who it is for. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Declared language matches content

Looks good · Language · Measured on your page

Observed evidence

Declared language (en) matches detected content language.

Why this matters

The declared language tells browsers and assistive tech how to read the page and who it is for. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Branding2Looks good2Informational

100/100
Not measured: Web app manifestNo web manifest linked.

Not measured · Branding · Not established

Observed evidence

No web manifest linked.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Optional, but a manifest.json enables install prompts and better mobile integration.

Not measured: Theme colorNo theme-color meta tag.

Not measured · Branding · Not established

Observed evidence

No theme-color meta tag.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Add <meta name="theme-color"> to tint the mobile browser UI to your brand color. Small touch, feels polished.

Looks good: Favicon

Looks good · Branding · Measured on your page

Observed evidence

Favicon declared via <link rel="icon"> (/static/blogv2/images/favicon.ico?version=pr20261029-2131).

Why this matters

These icons are what appear in browser tabs, bookmarks and search results. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Apple touch icon

Looks good · Branding · Measured on your page

Observed evidence

apple-touch-icon is declared.

Why this matters

These icons are what appear in browser tabs, bookmarks and search results. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Performance

83/100

Measured from the audited response and its markup. These are source observations, not field Core Web Vitals.

Performance measurements observed during the audit
MeasureThis siteReading
HTML payload size394 KBCould be better: needs attentionThe page's HTML is 394 KB uncompressed.
Inline styles are bounded181 KBCould be better: needs attention181 KB of inline <style> in the page.
Web fonts don't block text—Informational: not applicableNo Google Fonts stylesheet links detected.
Server response time115 msLooks good: goodThe audit received response headers after 115 ms from one test location.
No render-blocking head scripts—Looks good: goodNo synchronous render-blocking scripts in <head>.
Script/stylesheet count—Looks good: good0 total script/style resources — reasonable.
HTML served compressed—Looks good: goodHTML is compressed with gzip.
Iframe usage—Looks good: goodNo iframes.
Source HTML weight393.7 KBInformational: measured source, not transferred bytes393.7 KB of HTML on the audited page

From a single automated fetch of the audited page. A quick reading, not a substitute for Lighthouse or field data.

Security

79/100

HTTPS, transport security and the response headers the audited pages send.

Could be better: HSTS headerNo active Strict-Transport-Security max-age was observed.

Could be better · Security · Review suggested

Observed evidence

No active Strict-Transport-Security max-age was observed.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. It is there, but weaker than this check expects.

Recommended fix

Add HSTS (e.g. max-age=63072000; includeSubDomains) so browsers never even try HTTP after the first visit.

Reference
Could be better: Frame embedding protectionNo frame-embedding restriction was observed (neither CSP frame-ancestors nor X-Frame-Options).

Could be better · Security · Review suggested

Observed evidence

No frame-embedding restriction was observed (neither CSP frame-ancestors nor X-Frame-Options).

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. It is there, but weaker than this check expects.

Recommended fix

Send Content-Security-Policy: frame-ancestors 'self' (or 'none', or a list of partner origins), or X-Frame-Options: SAMEORIGIN. It stops other sites from framing your pages to trick visitors into clicking (clickjacking).

Reference
Could be better: X-Content-Type-OptionsX-Content-Type-Options: nosniff is not set.

Could be better · Security · Review suggested

Observed evidence

X-Content-Type-Options: nosniff is not set.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. It is there, but weaker than this check expects.

Recommended fix

Add it — one header, stops MIME-sniffing attacks. Most hosts let you set headers in config (vercel.json, netlify.toml, next.config).

Could be better: Browser feature permissionsNo explicit restriction on sensitive browser features was observed.

Could be better · Security · Review suggested

Observed evidence

No explicit restriction on sensitive browser features was observed.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. It is there, but weaker than this check expects.

Recommended fix

Disable unused camera, microphone, or geolocation access using Permissions-Policy.

Not applicable: Declared form submission targetsNo HTML forms were found.

Not applicable · Security · Measured on your page

Observed evidence

No HTML forms were found.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. This check does not apply to the features observed in this sample.

Recommended fix

Check JavaScript-generated form transport separately if present.

Not applicable: Password forms avoid URL submissionNo enabled, named password inputs in sampled HTML.

Not applicable · Security · Measured on your page

Observed evidence

No enabled, named password inputs in sampled HTML.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. This check does not apply to the features observed in this sample.

Recommended fix

Review authentication forms separately when applicable.

Looks good: Site serves over HTTPS

Looks good · Security · Measured on your page

Observed evidence

Site serves over HTTPS.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: HTTP redirects to HTTPS

Looks good · Security · Measured on your page

Observed evidence

http:// permanently redirects to https://./

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Content Security Policy

Looks good · Security · Measured on your page

Observed evidence

An enforced CSP restricts scripts and object embedding.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Review the complete policy against the application's resource and inline-script needs.

Looks good: Referrer policy

Looks good · Security · Measured on your page

Observed evidence

No Referrer-Policy is set, so browsers apply their default, strict-origin-when-cross-origin, which sends only the origin to other sites.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No mixed content

Looks good · Security · Measured on your page

Observed evidence

No insecure subresources detected.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Server technology disclosure

Looks good · Security · Measured on your page

Observed evidence

No X-Powered-By disclosure.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

AI answer readiness

67/100

Retrieval signals an answer engine relies on: crawler access, clear entities and answers it can quote. These checks do not measure citations or traffic.

Could be better: Entity identity agrees across signalsEntity identity is inconsistent: the declared names differ (og:site_name "blog.google", WebSite name "News from Google").

Could be better · AI answer readiness · Measured on your page

Observed evidence

Entity identity is inconsistent: the declared names differ (og:site_name "blog.google", WebSite name "News from Google").

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

Use one name for the site everywhere it is declared (Organization/WebSite schema, og:site_name, the title) and point identity URLs at this site.

Affected pages (1)

  • https://blog.google/
Could be better: llms.txtNo /llms.txt file.

Could be better · AI answer readiness · Review suggested

Observed evidence

No /llms.txt file.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

Optional: publish an llms.txt index of useful pages. This proposal is not a requirement for Google AI features, and its absence does not reduce the core score.

Reference
Could be better: FAQ/QA schemaNo FAQPage or QAPage schema on any crawled page.

Could be better · AI answer readiness · Review suggested

Observed evidence

No FAQPage or QAPage schema on any crawled page.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

If the page answers recurring questions, use visible question-and-answer content and matching FAQPage markup. QAPage is for a single question with user-submitted answers. Google FAQ rich results are restricted to eligible authoritative government and health sites; markup does not guarantee AI citations.

Reference
Could be better: Question-style headingsOnly 6% of 70 H2/H3 headings are question-shaped.

Could be better · AI answer readiness · Review suggested

Observed evidence

Only 6% of 70 H2/H3 headings are question-shaped.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

Phrase key subheadings as the questions users actually ask ("How much does X cost?"). This improves the measured question-heading signal; the audit does not guarantee citations.

Could be better: Definitional openingThe opening paragraph doesn't define what the site/topic is: "Learn more:…"

Could be better · AI answer readiness · Review suggested

Observed evidence

The opening paragraph doesn't define what the site/topic is: "Learn more:…"

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

"X is a Y that does Z for W" in the first paragraph gives answer engines a liftable definition of you. Write it once, benefit everywhere.

Could be better: Question headings have concise answers1/4 question-shaped heading(s) have a 20–500 character paragraph immediately after them.

Could be better · AI answer readiness · Measured on your page

Observed evidence

1/4 question-shaped heading(s) have a 20–500 character paragraph immediately after them.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

Put a direct 20–500 character answer paragraph immediately after each question heading so retrieval systems can quote it cleanly.

Affected pages (1)

  • https://blog.google/
Could be better: Machine-readable provenance signalsOnly 3 of 4 provenance signal types were found: author, contact, breadcrumb.

Could be better · AI answer readiness · Measured on your page

Observed evidence

Only 3 of 4 provenance signal types were found: author, contact, breadcrumb.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

Add the missing author, date, breadcrumb, or contact signal so machines can identify provenance and site structure.

Affected pages (6)

  • https://blog.google/
  • https://blog.google/about/
  • https://blog.google/innovation-and-ai/models-and-research/google-deepmind/
  • https://blog.google/products-and-platforms/products/search/
  • https://blog.google/company-news/outreach-and-initiatives/creating-opportunity/
  • https://blog.google/authors/sundar-pichai/
Could be better: Markdown copies of pagesNo markdown copy answered at /index.md or /about/index.md or /index.html.md.

Could be better · AI answer readiness · Measured on your page

Observed evidence

No markdown copy answered at /index.md or /about/index.md or /index.html.md.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

Publish a clean markdown copy of each key page at /page.md (or /page.html.md). It strips navigation and scripts, so a retriever spends its budget on your content.

Affected pages (2)

  • https://blog.google/
  • https://blog.google/about/
Reference
Not measured: llms-full.txtNo /llms-full.txt.

Not measured · AI answer readiness · Not established

Observed evidence

No /llms-full.txt.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Optional companion to llms.txt containing your full content as one markdown file — useful for sites whose pages are JS-heavy.

Reference
Not measured: Authored, dated articlesNo Article/BlogPosting schema found.

Not measured · AI answer readiness · Not established

Observed evidence

No Article/BlogPosting schema found.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Add Article schema with author and datePublished so the page exposes clear provenance for retrieval. This audit does not measure or guarantee citations or rankings.

Not measured: Citable facts density26 concrete figures across 1531 words.

Not measured · AI answer readiness · Not established

Observed evidence

26 concrete figures across 1531 words.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Good — keep facts specific and current, and date-stamp them.

Not measured: llms.txt follows the specNo readable /llms.txt, so its structure cannot be checked.

Not measured · AI answer readiness · Not established

Observed evidence

No readable /llms.txt, so its structure cannot be checked.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Publish llms.txt first — the llms.txt check covers that — then this one verifies the structure.

Reference
Not applicable: Accept: text/markdown negotiationThe homepage answered Accept: text/markdown with text/html; charset=utf-8.

Not applicable · AI answer readiness · Measured on your page

Observed evidence

The homepage answered Accept: text/markdown with text/html; charset=utf-8.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. This check does not apply to the features observed in this sample.

Recommended fix

Optional: return a stripped markdown body when the request asks for text/markdown. Some hosts and CDNs do this for you; a plain HTML answer is not a defect.

Not applicable: Advertised machine interfaces are inspectableNo OpenAPI interface was advertised by sampled HTML.

Not applicable · AI answer readiness · Measured on your page

Observed evidence

No OpenAPI interface was advertised by sampled HTML.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. This check does not apply to the features observed in this sample.

Recommended fix

An API is optional. Add a service-desc link if you already publish a machine-readable API specification.

Looks good: AI crawler access

Looks good · AI answer readiness · Measured on your page

Observed evidence

The audited URL is allowed for evaluated answer-search crawlers.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Semantic HTML structure

Looks good · AI answer readiness · Measured on your page

Observed evidence

Semantic structure present: main×1, article×10, section×21, nav×2, header×2, footer×1.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Answers lead the section

Looks good · AI answer readiness · Measured on your page

Observed evidence

Paragraphs get to the point without preamble.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Content is chunkable

Looks good · AI answer readiness · Measured on your page

Observed evidence

Paragraphs average 9 words, lists present — chunk-friendly.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Freshness signals

Looks good · AI answer readiness · Measured on your page

Observed evidence

dateModified present in schema.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Cites external sources

Looks good · AI answer readiness · Measured on your page

Observed evidence

101 outbound reference(s) across crawled pages.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Consistent brand entity

Looks good · AI answer readiness · Measured on your page

Observed evidence

Brand declared: og:site_name "blog.google" + identity schema.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Description reads as a liftable summary

Looks good · AI answer readiness · Measured on your page

Observed evidence

Meta description works as a standalone summary.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

AdSense readinessOptional

19/100

Publisher-policy signals, for sites that plan to carry ads. These checks do not affect the overall score or grade, and they do not measure or guarantee AdSense approval.

On its own, this site scores 27/100 for publisher readiness. Ignore this section if you do not run ads.

Needs a fix: Privacy policy pageNo privacy policy page is linked or crawlable.

Needs a fix · AdSense policy · Review suggestedCritical

Observed evidence

No privacy policy page is linked or crawlable.

Why this matters

A publisher review looks for this before it accepts a site. Right now the sampled pages don't provide it.

Recommended fix

Publish an accessible privacy policy that discloses cookies and data use by Google and other third-party ad vendors.

Reference
Needs a fix: Sampled publisher-content coverage7/9 editorial pages expose fewer than 80 publisher words in source HTML.

Needs a fix · AdSense policy · Review suggestedCritical

Observed evidence

7/9 editorial pages expose fewer than 80 publisher words in source HTML. 1 of the 10 sampled pages is a support or tool page and was excluded from this check.

Why this matters

A publisher review looks for this before it accepts a site. Right now the sampled pages don't provide it.

Recommended fix

Add crawlable explanation or original publisher material to those pages. Most of the sample currently reads as chrome rather than content.

Affected pages (7)

  • https://blog.google/feed/
  • https://blog.google/innovation-and-ai/models-and-research/google-deepmind/
  • https://blog.google/products-and-platforms/products/search/
  • https://blog.google/products/ads-commerce/
  • https://blog.google/waze/
  • https://blog.google/company-news/outreach-and-initiatives/creating-opportunity/
  • https://blog.google/security/
Reference
Could be better: Terms pageNo terms of use page found.

Could be better · AdSense policy · Review suggested

Observed evidence

No terms of use page found.

Why this matters

A publisher review looks for this before it accepts a site. It is there, but weaker than this check expects.

Recommended fix

Consider adding terms that identify the service rules and publisher. This is a transparency heuristic, not an AdSense requirement.

Could be better: Contact methodNo contact page or mailto link found.

Could be better · AdSense policy · Review suggested

Observed evidence

No contact page or mailto link found.

Why this matters

A publisher review looks for this before it accepts a site. It is there, but weaker than this check expects.

Recommended fix

Add a working contact route or visible email so users can reach the publisher. This is a trust heuristic, not a published approval rule.

Could be better: Thin page share7/9 editorial pages expose fewer than 80 publisher words.

Could be better · AdSense policy · Review suggested

Observed evidence

7/9 editorial pages expose fewer than 80 publisher words. 1 of the 10 sampled pages is a support or tool page and was excluded from this check.

Why this matters

A publisher review looks for this before it accepts a site. It is there, but weaker than this check expects.

Recommended fix

Review these pages for a clear purpose and useful publisher material. This cutoff is a triage heuristic, not an AdSense minimum.

Affected pages (7)

  • https://blog.google/feed/ (12 publisher words)
  • https://blog.google/innovation-and-ai/models-and-research/google-deepmind/ (15 publisher words)
  • https://blog.google/products-and-platforms/products/search/ (5 publisher words)
  • https://blog.google/products/ads-commerce/ (14 publisher words)
  • https://blog.google/waze/ (6 publisher words)
  • https://blog.google/company-news/outreach-and-initiatives/creating-opportunity/ (14 publisher words)
  • https://blog.google/security/ (3 publisher words)
Could be better: Tool pages expose explanatory content7/10 tool-style screen(s) expose fewer than 80 publisher words.

Could be better · AdSense policy · Review suggested

Observed evidence

7/10 tool-style screen(s) expose fewer than 80 publisher words. Google publishes no minimum word count; this is an audit heuristic.

Why this matters

A publisher review looks for this before it accepts a site. It is there, but weaker than this check expects.

Recommended fix

Explain the tool's purpose, inputs, method, limitations, and result interpretation in source HTML. Add useful material, not filler.

Affected pages (7)

  • https://blog.google/feed/
  • https://blog.google/innovation-and-ai/models-and-research/google-deepmind/
  • https://blog.google/products-and-platforms/products/search/
  • https://blog.google/products/ads-commerce/
  • https://blog.google/waze/
  • https://blog.google/company-news/outreach-and-initiatives/creating-opportunity/
  • https://blog.google/security/
Reference
Could be better: First-party contact emailContact email does not align with blog.google: press@google.com.

Could be better · AdSense policy · Review suggested

Observed evidence

Contact email does not align with blog.google: press@google.com.

Why this matters

A publisher review looks for this before it accepts a site. It is there, but weaker than this check expects.

Recommended fix

Use an address on the publisher's domain when practical so readers can verify the publisher identity. This is a practitioner trust heuristic, not an AdSense requirement.

Could be better: Author bylines on content6/8 sampled editorial pages lack detectable author attribution.

Could be better · AdSense policy · Review suggested

Observed evidence

6/8 sampled editorial pages lack detectable author attribution.

Why this matters

A publisher review looks for this before it accepts a site. It is there, but weaker than this check expects.

Recommended fix

Identify who created editorial content with a visible byline, author link, or matching Article author markup. This is a transparency heuristic, not an AdSense approval rule.

Affected pages (6)

  • https://blog.google/innovation-and-ai/models-and-research/google-deepmind/
  • https://blog.google/products-and-platforms/products/search/
  • https://blog.google/products/ads-commerce/
  • https://blog.google/waze/
  • https://blog.google/company-news/outreach-and-initiatives/creating-opportunity/
  • https://blog.google/security/
Reference
Not measured: Privacy policy advertising disclosuresA privacy page was not present in the crawl sample, so its disclosures could not be verified.

Not measured · AdSense policy · Not established

Observed evidence

A privacy page was not present in the crawl sample, so its disclosures could not be verified.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Confirm the policy explains cookies or similar storage, Google or advertising vendors, and third-party data use.

Reference
Not measured: ads.txtNo ads.txt yet.

Not measured · AdSense policy · Not established

Observed evidence

No ads.txt yet.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

When AdSense provides your publisher entry, publish it exactly at /ads.txt and monitor authorization status in your account.

Reference
Not measured: Domain age & historyDomain age isn't visible from the site itself.

Not measured · AdSense policy · Not established

Observed evidence

Domain age isn't visible from the site itself.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Do not use age as a content-quality proxy. Verify ownership and account eligibility in AdSense; Google's general eligibility page publishes no domain-age threshold.

Reference
Not measured: Latest article has real depthNo article-shaped page was found on this site, so there is nothing to read.

Not measured · AdSense policy · Not established

Observed evidence

No article-shaped page was found on this site, so there is nothing to read.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Publish articles under a path such as /blog/… and list them in the sitemap. This check then reads the newest one.

Reference
Not measured: Latest article reads as edited workNo article-shaped page was found on this site, so there is nothing to read.

Not measured · AdSense policy · Not established

Observed evidence

No article-shaped page was found on this site, so there is nothing to read.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Publish articles under a path such as /blog/… and list them in the sitemap. This check then reviews its style signals.

Reference
Not measured: Latest article names an author and a dateNo article-shaped page was found on this site, so there is nothing to read.

Not measured · AdSense policy · Not established

Observed evidence

No article-shaped page was found on this site, so there is nothing to read.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Publish articles under a path such as /blog/… and list them in the sitemap. This check then looks for its byline and date.

Reference
Looks good: About page

Looks good · AdSense policy · Measured on your page

Observed evidence

About page found: https://blog.google/about/

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No ads on non-content screens

Looks good · AdSense policy · Published platform rule

Observed evidence

No Google ad code detected on sampled non-content screens.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Reference
Looks good: Publisher content differs across URLs

Looks good · AdSense policy · Review suggested

Observed evidence

No high publisher-content repetition among 2 substantial sampled page(s).

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Publisher content exists in source HTML

Looks good · AdSense policy · Measured on your page

Observed evidence

No empty client-rendered publisher shell in the crawl sample.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Clear navigation

Looks good · AdSense policy · Measured on your page

Observed evidence

Navigation present with 113 links.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Article-style content exists

Looks good · AdSense policy · Measured on your page

Observed evidence

Article-style content detected.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Show 4 more checks
Looks good: No "coming soon" or placeholder pages

Looks good · AdSense policy · Measured on your page

Observed evidence

No "coming soon", "under construction" or lorem-ipsum text on crawled pages.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Site language is AdSense-supported

Looks good · AdSense policy · Measured on your page

Observed evidence

Language "en" is AdSense-supported.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Existing ad scripts

Looks good · AdSense policy · Measured on your page

Observed evidence

No competing ad scripts on the page.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Author or publisher background

Looks good · AdSense policy · Review suggested

Observed evidence

Discoverable author or publisher background supports all 2 attributed editorial pages.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to change.

Reference

Hosting and infrastructure

Public endpoint facts observed at audit time. A CDN or proxy can conceal the origin infrastructure.

Hosting and infrastructure observations
Hostnameblog.google
IP addresses216.239.36.21, 216.239.32.21, 216.239.34.21, 216.239.38.21, 2001:4860:4802:38::15, 2001:4860:4802:36::15, 2001:4860:4802:32::15, 2001:4860:4802:34::15
DNS A216.239.38.21 · 216.239.36.21 · 216.239.34.21 · 216.239.32.21
DNS AAAA2001:4860:4802:36::15 · 2001:4860:4802:34::15 · 2001:4860:4802:38::15 · 2001:4860:4802:32::15
DNS NSns4.zdns.google · ns1.zdns.google · ns3.zdns.google · ns2.zdns.google
DNS MX0 smtp.google.com
DNS CAA{"critical":0,"type":"CAA","issue":"pki.goog"}
TLSTLSv1.3TLS_AES_256_GCM_SHA384
Certificate issuerGoogle Trust Services / WR3
Certificate valid untilJan 4 22:41:58 2027 GMT
Certificate validationPassed

Website anatomy and diagnostics

Explore links, resources, crawler access and site integrations.

Page architecture

Choose a page to explore its details and connections.

Page content

1036 publisher words

Page structure

html content

Observed discovery

Depth 0 · 6 incoming links

HTTP 200 · 393.7 KB source

Source interactions

53 controls · 0 unnamed

0 script / 0 stylesheet references

Canonical declaration
https://blog.google/
Schema types
WebSite
Outgoing links in sampled graph
/feed · /innovation-and-ai/models-and-research/google-deepmind/ · /innovation-and-ai/models-and-research/google-research/ · /innovation-and-ai/models-and-research/google-labs/ · /innovation-and-ai/models-and-research/gemini-models/ · /innovation-and-ai/models-and-research/quantum-computing/ · /innovation-and-ai/models-and-research/ · /innovation-and-ai/technology/developers-tools/ · /innovation-and-ai/products/gemini-app/ · /innovation-and-ai/products/gemini-notebook/ · /innovation-and-ai/products/ · /innovation-and-ai/infrastructure-and-cloud/global-network/ · /innovation-and-ai/infrastructure-and-cloud/google-cloud/ · /innovation-and-ai/infrastructure-and-cloud/ · /innovation-and-ai/technology/safety-security/ · /innovation-and-ai/technology/health/ · /innovation-and-ai/technology/ · /products-and-platforms/products/search/ · /products-and-platforms/products/maps/ · /products-and-platforms/products/chrome/ · /products-and-platforms/products/google-health/ · /products-and-platforms/products/workspace/ · /products-and-platforms/products/education/ · /products-and-platforms/products/shopping/ · /products-and-platforms/products/ · /products-and-platforms/platforms/android/ · /products-and-platforms/platforms/google-play/ · /products-and-platforms/platforms/wear-os/ · /products-and-platforms/platforms/ · /products-and-platforms/devices/pixel/ · /products-and-platforms/devices/google-nest/ · /products-and-platforms/devices/fitbit/ · /products-and-platforms/devices/chromebooks/ · /products-and-platforms/devices/googlebook/ · /products-and-platforms/devices/ · /products/ads-commerce/ · /waze/ · /company-news/outreach-and-initiatives/creating-opportunity/ · /company-news/outreach-and-initiatives/google-org/ · /company-news/outreach-and-initiatives/public-policy/ · /company-news/outreach-and-initiatives/sustainability/ · /company-news/outreach-and-initiatives/ · /authors/sundar-pichai/ · /authors/ · /company-news/inside-google/around-the-globe/ · /company-news/inside-google/life-at-google/ · /company-news/inside-google/ · /security/ · /image-library/ · /rss/ · /innovation-and-ai/products/gemini-app/turn-drawings-into-apps-gemini/ · /products-and-platforms/devices/fitbit/google-fitbit-edge-on-shelves-now/ · /innovation-and-ai/technology/safety-security/google-security-checkup/ · /innovation-and-ai/products/gemini-app/update-resume-with-gemini/

Routes: / · /about · /feed · /innovation-and-ai · /products-and-platforms · /products · /waze · /company-news · /authors · /security

Resource origins 2

Resources associated with your website. External resources may belong to the same organization.

  • https://storage.googleapis.com/image · 19 references · cross origin
  • https://blog.google/image, stylesheet · 8 references · same origin
Crawler policy by page

Review crawler access for your pages. Search, training and user-triggered services have different purposes; declared access does not guarantee discovery.

Robots policy for every evaluated crawler and sampled page
Crawler / purposePagePolicyMatched directive
Googlebotsearch/allowedDeclared policy for this page.
Googlebotsearch/about/allowedDeclared policy for this page.
Googlebotsearch/feed/allowedDeclared policy for this page.
Googlebotsearch/innovation-and-ai/models-and-research/google-deepmind/allowedDeclared policy for this page.
Googlebotsearch/products-and-platforms/products/search/allowedDeclared policy for this page.
Googlebotsearch/products/ads-commerce/allowedDeclared policy for this page.
Googlebotsearch/waze/allowedDeclared policy for this page.
Googlebotsearch/company-news/outreach-and-initiatives/creating-opportunity/allowedDeclared policy for this page.
Googlebotsearch/authors/sundar-pichai/allowedDeclared policy for this page.
Googlebotsearch/security/allowedDeclared policy for this page.
bingbotsearch/allowedDeclared policy for this page.
bingbotsearch/about/allowedDeclared policy for this page.
bingbotsearch/feed/allowedDeclared policy for this page.
bingbotsearch/innovation-and-ai/models-and-research/google-deepmind/allowedDeclared policy for this page.
bingbotsearch/products-and-platforms/products/search/allowedDeclared policy for this page.
bingbotsearch/products/ads-commerce/allowedDeclared policy for this page.
bingbotsearch/waze/allowedDeclared policy for this page.
bingbotsearch/company-news/outreach-and-initiatives/creating-opportunity/allowedDeclared policy for this page.
bingbotsearch/authors/sundar-pichai/allowedDeclared policy for this page.
bingbotsearch/security/allowedDeclared policy for this page.
OAI-SearchBotsearch/allowedDeclared policy for this page.
OAI-SearchBotsearch/about/allowedDeclared policy for this page.
OAI-SearchBotsearch/feed/allowedDeclared policy for this page.
OAI-SearchBotsearch/innovation-and-ai/models-and-research/google-deepmind/allowedDeclared policy for this page.
OAI-SearchBotsearch/products-and-platforms/products/search/allowedDeclared policy for this page.
OAI-SearchBotsearch/products/ads-commerce/allowedDeclared policy for this page.
OAI-SearchBotsearch/waze/allowedDeclared policy for this page.
OAI-SearchBotsearch/company-news/outreach-and-initiatives/creating-opportunity/allowedDeclared policy for this page.
OAI-SearchBotsearch/authors/sundar-pichai/allowedDeclared policy for this page.
OAI-SearchBotsearch/security/allowedDeclared policy for this page.
PerplexityBotsearch/allowedDeclared policy for this page.
PerplexityBotsearch/about/allowedDeclared policy for this page.
PerplexityBotsearch/feed/allowedDeclared policy for this page.
PerplexityBotsearch/innovation-and-ai/models-and-research/google-deepmind/allowedDeclared policy for this page.
PerplexityBotsearch/products-and-platforms/products/search/allowedDeclared policy for this page.
PerplexityBotsearch/products/ads-commerce/allowedDeclared policy for this page.
PerplexityBotsearch/waze/allowedDeclared policy for this page.
PerplexityBotsearch/company-news/outreach-and-initiatives/creating-opportunity/allowedDeclared policy for this page.
PerplexityBotsearch/authors/sundar-pichai/allowedDeclared policy for this page.
PerplexityBotsearch/security/allowedDeclared policy for this page.
Claude-SearchBotsearch/allowedDeclared policy for this page.
Claude-SearchBotsearch/about/allowedDeclared policy for this page.
Claude-SearchBotsearch/feed/allowedDeclared policy for this page.
Claude-SearchBotsearch/innovation-and-ai/models-and-research/google-deepmind/allowedDeclared policy for this page.
Claude-SearchBotsearch/products-and-platforms/products/search/allowedDeclared policy for this page.
Claude-SearchBotsearch/products/ads-commerce/allowedDeclared policy for this page.
Claude-SearchBotsearch/waze/allowedDeclared policy for this page.
Claude-SearchBotsearch/company-news/outreach-and-initiatives/creating-opportunity/allowedDeclared policy for this page.
Claude-SearchBotsearch/authors/sundar-pichai/allowedDeclared policy for this page.
Claude-SearchBotsearch/security/allowedDeclared policy for this page.
GPTBottraining/allowedDeclared policy for this page.
GPTBottraining/about/allowedDeclared policy for this page.
GPTBottraining/feed/allowedDeclared policy for this page.
GPTBottraining/innovation-and-ai/models-and-research/google-deepmind/allowedDeclared policy for this page.
GPTBottraining/products-and-platforms/products/search/allowedDeclared policy for this page.
GPTBottraining/products/ads-commerce/allowedDeclared policy for this page.
GPTBottraining/waze/allowedDeclared policy for this page.
GPTBottraining/company-news/outreach-and-initiatives/creating-opportunity/allowedDeclared policy for this page.
GPTBottraining/authors/sundar-pichai/allowedDeclared policy for this page.
GPTBottraining/security/allowedDeclared policy for this page.
ClaudeBottraining/allowedDeclared policy for this page.
ClaudeBottraining/about/allowedDeclared policy for this page.
ClaudeBottraining/feed/allowedDeclared policy for this page.
ClaudeBottraining/innovation-and-ai/models-and-research/google-deepmind/allowedDeclared policy for this page.
ClaudeBottraining/products-and-platforms/products/search/allowedDeclared policy for this page.
ClaudeBottraining/products/ads-commerce/allowedDeclared policy for this page.
ClaudeBottraining/waze/allowedDeclared policy for this page.
ClaudeBottraining/company-news/outreach-and-initiatives/creating-opportunity/allowedDeclared policy for this page.
ClaudeBottraining/authors/sundar-pichai/allowedDeclared policy for this page.
ClaudeBottraining/security/allowedDeclared policy for this page.
Google-Extendedtraining and other Google AI uses/allowedDeclared policy for this page.
Google-Extendedtraining and other Google AI uses/about/allowedDeclared policy for this page.
Google-Extendedtraining and other Google AI uses/feed/allowedDeclared policy for this page.
Google-Extendedtraining and other Google AI uses/innovation-and-ai/models-and-research/google-deepmind/allowedDeclared policy for this page.
Google-Extendedtraining and other Google AI uses/products-and-platforms/products/search/allowedDeclared policy for this page.
Google-Extendedtraining and other Google AI uses/products/ads-commerce/allowedDeclared policy for this page.
Google-Extendedtraining and other Google AI uses/waze/allowedDeclared policy for this page.
Google-Extendedtraining and other Google AI uses/company-news/outreach-and-initiatives/creating-opportunity/allowedDeclared policy for this page.
Google-Extendedtraining and other Google AI uses/authors/sundar-pichai/allowedDeclared policy for this page.
Google-Extendedtraining and other Google AI uses/security/allowedDeclared policy for this page.
ChatGPT-Useruser-initiated; robots may not apply/allowedDeclared policy for this page.
ChatGPT-Useruser-initiated; robots may not apply/about/allowedDeclared policy for this page.
ChatGPT-Useruser-initiated; robots may not apply/feed/allowedDeclared policy for this page.
ChatGPT-Useruser-initiated; robots may not apply/innovation-and-ai/models-and-research/google-deepmind/allowedDeclared policy for this page.
ChatGPT-Useruser-initiated; robots may not apply/products-and-platforms/products/search/allowedDeclared policy for this page.
ChatGPT-Useruser-initiated; robots may not apply/products/ads-commerce/allowedDeclared policy for this page.
ChatGPT-Useruser-initiated; robots may not apply/waze/allowedDeclared policy for this page.
ChatGPT-Useruser-initiated; robots may not apply/company-news/outreach-and-initiatives/creating-opportunity/allowedDeclared policy for this page.
ChatGPT-Useruser-initiated; robots may not apply/authors/sundar-pichai/allowedDeclared policy for this page.
ChatGPT-Useruser-initiated; robots may not apply/security/allowedDeclared policy for this page.
Advertised APIs and machine interfaces

No supported machine interfaces were advertised in the sampled HTML. An API or MCP server is optional; undiscovered interfaces remain unknown.

Public DNS and TLS endpoint

blog.google · observed · 216.239.36.21, 216.239.32.21, 216.239.34.21, 216.239.38.21, 2001:4860:4802:38::15, 2001:4860:4802:36::15, 2001:4860:4802:32::15, 2001:4860:4802:34::15

A
216.239.38.21 · 216.239.36.21 · 216.239.34.21 · 216.239.32.21
AAAA
2001:4860:4802:36::15 · 2001:4860:4802:34::15 · 2001:4860:4802:38::15 · 2001:4860:4802:32::15
CNAME
Unavailable for this exact hostname
NS
ns4.zdns.google · ns1.zdns.google · ns3.zdns.google · ns2.zdns.google
MX
0 smtp.google.com
CAA
{"critical":0,"type":"CAA","issue":"pki.goog"}

TLS: TLSv1.3

Certificate validation passed for the observed endpoint.

Issuer: Google Trust Services / WR3

Certificate valid until: Jan 4 22:41:58 2027 GMT

PageSpeed measurement

Loading the PageSpeed panel…

Growth resources

Loading growth resources…

Where to take this site next

Follow-on work suggested by the observations above.

  1. 01

    Fix the fundamentals first

    Your top fixes list is the priority order — clear the red items before creating more content.

  2. 02

    Re-run the combined audit after each batch of fixes

    Re-run after fixes to see which checks changed; score bands are guidance, not a guarantee of ranking, traffic, or approval.

  3. 03

    Fix AdSense policy signals

    Make policy pages, publisher disclosures and substantial content reachable before applying. This audit cannot predict approval.

Apply the recommended fixes

Hand the complete evidence to a coding agent, or take the report with you.

Open in ChatGPT Open in Grok Open in Perplexity

Report notes

  • 01This report covers the sampled public pages listed above. Other pages may have different results.
  • 02Browser-rendered content, private backend systems and authenticated experiences may require a separate review.
  • 03Unavailable observations are identified in the report. Results do not guarantee rankings, citations, security, accessibility or advertising approval.
Pages included in this report
  • https://blog.google/
  • https://blog.google/about/
  • https://blog.google/feed/
  • https://blog.google/innovation-and-ai/models-and-research/google-deepmind/
  • https://blog.google/products-and-platforms/products/search/
  • https://blog.google/products/ads-commerce/
  • https://blog.google/waze/
  • https://blog.google/company-news/outreach-and-initiatives/creating-opportunity/
  • https://blog.google/authors/sundar-pichai/
  • https://blog.google/security/