Monetize
SaaS Calculators
The numbers behind the decisions: what ads would actually pay, whether affiliate beats display, where your MRR ceiling sits, and how long the money lasts.
AdSense / display ad revenue
Revenue = pageviews ÷ 1000 × RPM. Niche presets are editorial estimates for mixed-geo display traffic — your Google AdSense RPM will typically sit at the low end; premium networks (see Ad Platforms) at the high end.
Per month
$900
Per year
$10,800
Per day
$30.00
Reality check: at this RPM you need ~55,556 pageviews for $1,000/mo. Ads monetize scale; below ~30k pageviews, affiliates or your own product usually out-earn them.
Affiliate revenue
Visitors × CTR × merchant conversion × commission. Recurring programs stack: after N months of steady traffic, cohorts overlap — that's why 30% recurring usually beats a bigger one-time bounty.
Clicks /mo
400
Sales /mo
12.0
Steady-state /mo
$5,760
Once cohorts stack
Annual (steady)
$69,120
MRR projection (with churn ceiling)
Each month: MRR × (1 − churn) + new customers × ARPU. Churn creates a growth ceiling — the point where churned revenue equals new revenue.
MRR in 12 months
$5,437
MRR in 24 months
$7,543
Growth ceiling
$10,875
Where churn cancels new revenue
LTV : CAC & payback
LTV = ARPU × gross margin × average lifetime (1 ÷ churn). The classic health bar: ratio ≥ 3 is fundable, payback under 12 months keeps you alive while you wait.
LTV
$1,307
~33 mo lifetime
LTV : CAC
4.4×
CAC payback
7.7 mo
Runway & default-alive
Simulates cash month by month with revenue compounding. 'Default alive' = revenue growth reaches break-even before the money does.
Status
Default alive
Revenue outgrows burn before cash-out
Net burn today
$2,500
Per month
Comparing ad networks? See the ad platform comparison for real RPM bands and eligibility thresholds.