Niche Contractor Website Checker

Build the matrix: /drain-cleaning-calgary, /water-heater-repair-airdrie… Each page unique — local jobs, local reviews, neighbourhoods served. Start with your highest-margin service in your home city, expand outward.

Phone number in the header on every page, tel: linked, with a "free quote" CTA above the fold. Most contractor traffic is mobile and impatient — every extra tap loses leads to the next result.

Identical NAP across Google Business Profile, your site footer, and the directories that matter in your market. Then collect reviews relentlessly — they're the map pack's strongest lever you control.

Google matches local queries ('plumber calgary', 'roof repair near me') to pages that demonstrably serve that city. One page per service per city — each with unique local content — is how contractors outrank generic competitors. A single homepage listing ten cities ranks for none of them.

Name, Address, Phone — written identically on your website, your Google Business Profile and every directory listing. Inconsistent NAP makes Google distrust your location data and hurts map-pack rankings.

For the map pack, often yes — reviews, categories and proximity drive it. But your website feeds the profile's relevance, converts the click, and is the only channel you fully own. This checker covers the website half; audit your GBP separately in its dashboard.

Currently: plumber, electrician, hvac, roofer, landscaper, painter, cleaning service, general contractor, locksmith, pest control. Each niche has its own service-keyword and schema expectations.