Website report

Visit sitehttps://moatly.co.uk/

Competitive analysis for 2026. Every week, Moatly checks you and your competitors for copycats, AI agents and platform moves. Start with a free report.

Audit Full discovery audit·Language British English (en-GB)·Response HTTP 200·Served by Netlify

Analysed Nov 7, 2026 · 15 categories · 107 passed · 18 warnings · 1 issue · 24 informational

Audit score

C

78/100

Mixed

Agentic
100
SEO
78

What we found

1Needs a fix18Could be better107Looks good24Informational
  1. 1.Could be better: Discovery copy is distinct across sampled pages: needs attention. see checkUseful, specific content gives visitors answers and a reason to stay.
  2. 2.Could be better: Your page has no preferred URL. see checkA canonical URL tells search engines which version to use.
  3. 3.Could be better: og:url and og:type: needs attention. see checkComplete link previews make your pages easier to recognize and share.
  4. 4.Could be better: HTML payload size: needs attention. see checkFaster pages help visitors reach your content sooner.
  5. 5.Could be better: JSON-LD present: needs attention. see checkStructured data helps search engines and AI assistants understand your content.

Built with 2 technologies· detected stack

Read from the public source and response headers of the sampled pages.

How it fits together

  • Next.jsFramework
  • NetlifyHosting / edge
Hosting and deploymentType
  • NetlifyHosting / edge
Frameworks and librariesType
  • Next.jsFramework

A framework or CDN signal describes the public response, not the origin host or private backend.

Site checks

107 passed · 18 warnings · 1 issues

Every observation from the crawl, grouped by what it describes. Open a row for the evidence and the recommended fix.

Metadata11Looks good

100/100
Looks good: Page title exists

Looks good · Metadata · Measured on your page

Observed evidence

Title found: "Moatly · Moat monitoring, on autopilot"

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Title length

Looks good · Metadata · Review suggested

Observed evidence

Title is 38 characters, inside this audit's 15–60 review range.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Title says what the site does

Looks good · Metadata · Measured on your page

Observed evidence

Title "Moatly · Moat monitoring, on autopilot" says more than the site name.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Meta description exists

Looks good · Metadata · Measured on your page

Observed evidence

Meta description found: "Competitive analysis for 2026. Every week, Moatly checks you and your competitors for copy…"

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Meta description length

Looks good · Metadata · Review suggested

Observed evidence

Description is 151 characters and inside this audit's 70–160 preview range.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Titles unique across pages

Looks good · Metadata · Measured on your page

Observed evidence

All 6 indexable sampled pages have distinct titles.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Show 5 more checks
Looks good: Homepage isn't noindexed

Looks good · Metadata · Measured on your page

Observed evidence

No blocking robots meta tag on the homepage.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Character encoding declared

Looks good · Metadata · Measured on your page

Observed evidence

UTF-8 declared in the Content-Type header and a meta tag.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: HTML5 doctype

Looks good · Metadata · Measured on your page

Observed evidence

HTML5 doctype declared.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No meta keywords tag

Looks good · Metadata · Measured on your page

Observed evidence

No obsolete meta keywords tag.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Valid metadata order in <head>

Looks good · Metadata · Measured on your page

Observed evidence

No invalid element interrupts metadata in <head>.

Why this matters

The title and description are the text someone reads in a search result before deciding whether to click. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Indexing1Could be better14Looks good1Informational

88/100
Could be better: Canonical URL setThe homepage has no canonical link.

Could be better · Indexing · Review suggested

Observed evidence

The homepage has no canonical link.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. It is there, but weaker than this check expects.

Recommended fix

Add <link rel="canonical"> (Next.js: metadata.alternates.canonical). It consolidates ranking signals when the page is reachable under several URLs (with/without query params, trailing slash…).

Reference
Not applicable: Canonical is absolute and self-referencingThe page declares no canonical URL, so there is nothing to validate.

Not applicable · Indexing · Measured on your page

Observed evidence

The page declares no canonical URL, so there is nothing to validate.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. This check does not apply to the features observed in this sample.

Recommended fix

Add <link rel="canonical" href="…"> pointing at the absolute, preferred URL of the page.

Looks good: Single canonical declaration

Looks good · Indexing · Measured on your page

Observed evidence

No canonical declaration to conflict.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Noindex and canonical agree

Looks good · Indexing · Measured on your page

Observed evidence

No conflicting noindex and cross-page canonical instructions.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No meta-refresh redirect

Looks good · Indexing · Measured on your page

Observed evidence

No meta-refresh redirect.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No soft-404 response

Looks good · Indexing · Measured on your page

Observed evidence

No soft-404 pattern on sampled HTTP 200 pages.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Show 10 more checks
Looks good: Canonical target integrity

Looks good · Indexing · Measured on your page

Observed evidence

No canonical target to validate in this check.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Sampled URLs have aligned indexability signals

Looks good · Indexing · Measured on your page

Observed evidence

Indexability signals align across 6 sampled URL(s).

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: robots.txt exists

Looks good · Indexing · Measured on your page

Observed evidence

robots.txt responds with 200.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: robots.txt doesn't block everything

Looks good · Indexing · Measured on your page

Observed evidence

The audited URL is allowed for Googlebot. Most specific matching path; allow wins equal-length conflicts.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Sitemap exists

Looks good · Indexing · Measured on your page

Observed evidence

Sitemap found at https://moatly.co.uk/sitemap.xml.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Sitemap parses and lists URLs

Looks good · Indexing · Measured on your page

Observed evidence

Sitemap lists 6 same-origin URLs.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Sitemap declared in robots.txt

Looks good · Indexing · Measured on your page

Observed evidence

robots.txt declares the sitemap.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: www vs apex consistency

Looks good · Indexing · Measured on your page

Observed evidence

Hostname is used consistently (moatly.co.uk).

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: URLs are readable slugs

Looks good · Indexing · Measured on your page

Observed evidence

URL slugs are readable (6 sampled).

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Sampled pages expose search-access signals

Looks good · Indexing · Measured on your page

Observed evidence

No restrictive search-access signal on 6 sampled page(s). Actual indexing is not verified.

Why this matters

These rules decide whether the page can be indexed at all. One wrong directive hides good work. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Content1Could be better9Looks good1Informational

84/100
Could be better: Discovery copy is distinct across sampled pagesRepeated discovery copy found: H1 "Moat monitoring, on autopilot." on https://moatly.co.uk/ and https://moatly.co.uk/product.

Could be better · Content · Measured on your page

Observed evidence

Repeated discovery copy found: H1 "Moat monitoring, on autopilot." on https://moatly.co.uk/ and https://moatly.co.uk/product.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. It is there, but weaker than this check expects.

Recommended fix

Give each content page a distinct description, H1, and opening copy. If the pages intentionally represent one resource, consolidate them with a canonical or redirect.

Affected pages (2)

  • https://moatly.co.uk/
  • https://moatly.co.uk/product
Reference
Not measured: ReadabilityFlesch reading ease ≈ 68.

Not measured · Content · Not established

Observed evidence

Flesch reading ease ≈ 68.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

60+ reads easily for most visitors. This is a heuristic, not a rule — technical audiences tolerate denser text.

Looks good: Crawlable content in source HTML

Looks good · Content · Measured on your page

Observed evidence

No recognized empty JavaScript application shell on 6 sampled page(s). The entered page exposes 574 publisher word(s).

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Homepage content volume

Looks good · Content · Measured on your page

Observed evidence

The audited page has about 574 words of main content.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Text-to-HTML ratio

Looks good · Content · Measured on your page

Observed evidence

Text-to-HTML ratio is 5.2%.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No placeholder text

Looks good · Content · Measured on your page

Observed evidence

No placeholder text detected on crawled pages.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Show 5 more checks
Looks good: No starter-template leftovers

Looks good · Content · Measured on your page

Observed evidence

No starter-template artifacts detected.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Title and H1 agree

Looks good · Content · Measured on your page

Observed evidence

Title and H1 share topic words: moat, monitoring, autopilot.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Crawled pages aren't near-duplicates

Looks good · Content · Measured on your page

Observed evidence

No near-duplicate main content among 6 indexable sampled pages.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No deprecated HTML tags

Looks good · Content · Measured on your page

Observed evidence

No deprecated HTML tags.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Outbound references

Looks good · Content · Measured on your page

Observed evidence

1 outbound link(s) present.

Why this matters

This is the substance of the page. Placeholders and repeated copy make it read as unfinished. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Social sharing1Could be better7Looks good

92/100
Could be better: og:url and og:typeog:url is missing.

Could be better · Social sharing · Review suggested

Observed evidence

og:url is missing.

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. It is there, but weaker than this check expects.

Recommended fix

Add og:url to complete the Open Graph basics.

Reference
Looks good: Open Graph title

Looks good · Social sharing · Measured on your page

Observed evidence

og:title: "Moatly · Moat monitoring, on autopilot"

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Open Graph description

Looks good · Social sharing · Measured on your page

Observed evidence

og:description: "Competitive analysis for 2026. Every week, Moatly checks you and your competitors for copy…"

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Open Graph image

Looks good · Social sharing · Measured on your page

Observed evidence

og:image is set: "https://moatly.co.uk/opengraph-image"

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Share image loads

Looks good · Social sharing · Measured on your page

Observed evidence

og:image returns 200 (image/png).

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Share image dimensions declared

Looks good · Social sharing · Measured on your page

Observed evidence

Dimensions declared: 1200×630.

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Twitter/X card

Looks good · Social sharing · Measured on your page

Observed evidence

twitter:card is "summary_large_image".

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: og:site_name

Looks good · Social sharing · Measured on your page

Observed evidence

og:site_name: "Moatly".

Why this matters

This is what your link looks like when someone drops it into a chat or a feed. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Structured data2Could be better2Looks good1Informational

100/100
Could be better: JSON-LD presentNo JSON-LD structured data on the homepage.

Could be better · Structured data · Review suggested

Observed evidence

No JSON-LD structured data on the homepage.

Why this matters

Structured data tells machines who published the page and what it describes. Broken markup is ignored outright. It is there, but weaker than this check expects.

Recommended fix

Add Organization and WebSite schema. They state who publishes the site and what it is called, which is what rich results and answer engines read first.

Reference
Could be better: Organization or WebSite schemaNo Organization, WebSite or Person schema found.

Could be better · Structured data · Review suggested

Observed evidence

No Organization, WebSite or Person schema found.

Why this matters

Structured data tells machines who published the page and what it describes. Broken markup is ignored outright. It is there, but weaker than this check expects.

Recommended fix

Add an identity node so search engines and AI assistants can attribute your content to a real entity.

Reference
Not measured: Breadcrumb schema on inner pagesNone of the 5 crawled inner pages declare BreadcrumbList schema.

Not measured · Structured data · Not established

Observed evidence

None of the 5 crawled inner pages declare BreadcrumbList schema.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Add BreadcrumbList to inner pages — Google shows breadcrumbs in results and it clarifies site structure.

Affected pages (5)

  • https://moatly.co.uk/privacy
  • https://moatly.co.uk/product
  • https://moatly.co.uk/why
  • https://moatly.co.uk/pricing
  • https://moatly.co.uk/terms
Reference
Looks good: JSON-LD parses

Looks good · Structured data · Measured on your page

Observed evidence

All 1 JSON-LD block(s) parse cleanly.

Why this matters

Structured data tells machines who published the page and what it describes. Broken markup is ignored outright. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Content-specific schema

Looks good · Structured data · Measured on your page

Observed evidence

Content schema found: Article.

Why this matters

Structured data tells machines who published the page and what it describes. Broken markup is ignored outright. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Headings7Looks good

100/100
Looks good: H1 exists

Looks good · Headings · Measured on your page

Observed evidence

H1 found: "Moat monitoring, on autopilot."

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Single H1

Looks good · Headings · Measured on your page

Observed evidence

Exactly one H1 on the homepage.

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Heading levels don't skip

Looks good · Headings · Measured on your page

Observed evidence

Heading hierarchy is sequential across 35 headings.

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: H1 has real text

Looks good · Headings · Measured on your page

Observed evidence

H1 reads "Moat monitoring, on autopilot.".

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Headings are descriptive

Looks good · Headings · Measured on your page

Observed evidence

35 headings, averaging 4.1 words — descriptive.

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Content is sectioned with H2s

Looks good · Headings · Measured on your page

Observed evidence

8 H2 section(s) structure the page.

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Element IDs are unique per document

Looks good · Headings · Measured on your page

Observed evidence

All inspected element IDs are unique within their documents.

Why this matters

Headings are the outline every parser and screen reader follows to find the answer. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Images2Looks good2Informational

100/100
Not applicable: Modern image formatsNo raster images with a recognizable file extension were found.

Not applicable · Images · Measured on your page

Observed evidence

No raster images with a recognizable file extension were found.

Why this matters

Alt text is what a screen reader announces, and what image search and AI systems read in place of the picture. This check does not apply to the features observed in this sample.

Recommended fix

Nothing to change here. If images arrive later, serve WebP or AVIF alongside PNG/JPEG.

Not applicable: Lazy loadingOnly 1 visible image(s) on the page, too few for lazy loading to change the initial load.

Not applicable · Images · Measured on your page

Observed evidence

Only 1 visible image(s) on the page, too few for lazy loading to change the initial load.

Why this matters

Alt text is what a screen reader announces, and what image search and AI systems read in place of the picture. This check does not apply to the features observed in this sample.

Recommended fix

Nothing to change here. Once the page carries several images, add loading="lazy" to the ones below the fold.

Looks good: Alt text coverage

Looks good · Images · Measured on your page

Observed evidence

All 1 visible images declare alt attributes (including empty alt for decorative images). Whether each description fits its image needs a human look.

Why this matters

Alt text is what a screen reader announces, and what image search and AI systems read in place of the picture. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Width/height attributes

Looks good · Images · Measured on your page

Observed evidence

All 1 visible images declare dimensions or are sized by their container.

Why this matters

Alt text is what a screen reader announces, and what image search and AI systems read in place of the picture. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Mobile3Looks good3Informational

100/100
Not applicable: Responsive image markupOnly 1 image(s) on the page, too few for responsive image markup to change what phones download.

Not applicable · Mobile · Measured on your page

Observed evidence

Only 1 image(s) on the page, too few for responsive image markup to change what phones download.

Why this matters

Google indexes the phone rendering, so that is the version being graded. This check does not apply to the features observed in this sample.

Recommended fix

Nothing to change here. When the page carries several images, give them srcset and sizes so phones fetch smaller files.

Not measured: No tiny inline font sizesNo sub-12px inline font sizes detected; stylesheet rules and rendered sizes were not measured.

Not measured · Mobile · Not established

Observed evidence

No sub-12px inline font sizes detected; stylesheet rules and rendered sizes were not measured.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Check computed font sizes in a browser across mobile widths.

Not applicable: ARIA references point to source elementsNo ARIA ID references found in the sampled HTML.

Not applicable · Mobile · Measured on your page

Observed evidence

No ARIA ID references found in the sampled HTML.

Why this matters

Google indexes the phone rendering, so that is the version being graded. This check does not apply to the features observed in this sample.

Recommended fix

Verify rendered accessibility separately.

Looks good: Viewport meta tag

Looks good · Mobile · Measured on your page

Observed evidence

Viewport configured: "width=device-width, initial-scale=1".

Why this matters

Google indexes the phone rendering, so that is the version being graded. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Pinch zoom not disabled

Looks good · Mobile · Measured on your page

Observed evidence

The viewport lets users zoom.

Why this matters

Google indexes the phone rendering, so that is the version being graded. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Interactive controls have source labels

Looks good · Mobile · Measured on your page

Observed evidence

137 source controls have detectable names. Browser accessibility and CSS visibility were not tested.

Why this matters

Google indexes the phone rendering, so that is the version being graded. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Language2Looks good1Informational

100/100
Not applicable: hreflang syntaxNo hreflang tags — fine for single-language sites.

Not applicable · Language · Measured on your page

Observed evidence

No hreflang tags — fine for single-language sites.

Why this matters

The declared language tells browsers and assistive tech how to read the page and who it is for. This check does not apply to the features observed in this sample.

Recommended fix

Only add hreflang if you publish the same content in multiple languages/regions.

Looks good: html lang attribute

Looks good · Language · Measured on your page

Observed evidence

Language declared: lang="en-GB".

Why this matters

The declared language tells browsers and assistive tech how to read the page and who it is for. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Declared language matches content

Looks good · Language · Measured on your page

Observed evidence

Declared language (en) matches detected content language.

Why this matters

The declared language tells browsers and assistive tech how to read the page and who it is for. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Branding2Looks good2Informational

100/100
Not measured: Web app manifestNo web manifest linked.

Not measured · Branding · Not established

Observed evidence

No web manifest linked.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Optional, but a manifest.json enables install prompts and better mobile integration.

Not measured: Theme colorNo theme-color meta tag.

Not measured · Branding · Not established

Observed evidence

No theme-color meta tag.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Add <meta name="theme-color"> to tint the mobile browser UI to your brand color. Small touch, feels polished.

Looks good: Favicon

Looks good · Branding · Measured on your page

Observed evidence

Favicon declared via <link rel="icon"> (/favicon.ico?favicon.25do791g11n4k.ico).

Why this matters

These icons are what appear in browser tabs, bookmarks and search results. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Apple touch icon

Looks good · Branding · Measured on your page

Observed evidence

apple-touch-icon is declared.

Why this matters

These icons are what appear in browser tabs, bookmarks and search results. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Performance

91/100

Measured from the audited response and its markup. These are source observations, not field Core Web Vitals.

Performance measurements observed during the audit
MeasureThis siteReading
HTML payload size573 KBCould be better: needs attentionThe page's HTML is 573 KB uncompressed.
Web fonts don't block text—Informational: not applicableNo Google Fonts stylesheet links detected.
Server response time492 msLooks good: goodThe audit received response headers after 492 ms from one test location.
No render-blocking head scripts—Looks good: goodNo synchronous render-blocking scripts in <head>.
Inline styles are bounded0.7 KBLooks good: goodInline styles total 0.7 KB.
Script/stylesheet count—Looks good: good20 total script/style resources — reasonable.
HTML served compressed—Looks good: goodHTML is compressed with br.
Iframe usage—Looks good: goodNo iframes.
Source HTML weight572.8 KBInformational: measured source, not transferred bytes572.8 KB of HTML on the audited page

From a single automated fetch of the audited page. A quick reading, not a substitute for Lighthouse or field data.

Security

100/100

HTTPS, transport security and the response headers the audited pages send.

Could be better: Content Security PolicyA CSP is present but its script or object restrictions need review.

Could be better · Security · Review suggested

Observed evidence

A CSP is present but its script or object restrictions need review.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. It is there, but weaker than this check expects.

Recommended fix

Restrict script origins, use nonces or hashes for inline scripts, avoid unsafe evaluation, and set object-src 'none'.

Not applicable: Password forms avoid URL submissionNo enabled, named password inputs in sampled HTML.

Not applicable · Security · Measured on your page

Observed evidence

No enabled, named password inputs in sampled HTML.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. This check does not apply to the features observed in this sample.

Recommended fix

Review authentication forms separately when applicable.

Looks good: Site serves over HTTPS

Looks good · Security · Measured on your page

Observed evidence

Site serves over HTTPS.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: HTTP redirects to HTTPS

Looks good · Security · Measured on your page

Observed evidence

http:// permanently redirects to https://./

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: HSTS header

Looks good · Security · Measured on your page

Observed evidence

HSTS is set: max-age=63072000; includeSubDomains.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Frame embedding protection

Looks good · Security · Measured on your page

Observed evidence

Response headers restrict cross-origin framing (frame-ancestors 'none').

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Referrer policy

Looks good · Security · Measured on your page

Observed evidence

Referrer-Policy is strict-origin-when-cross-origin.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Browser feature permissions

Looks good · Security · Measured on your page

Observed evidence

A Permissions-Policy disables at least one sensitive browser feature.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Review remaining features and allow only origins the application needs.

Looks good: X-Content-Type-Options

Looks good · Security · Measured on your page

Observed evidence

nosniff is set.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No mixed content

Looks good · Security · Measured on your page

Observed evidence

No insecure subresources detected.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Server technology disclosure

Looks good · Security · Measured on your page

Observed evidence

No X-Powered-By disclosure.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Declared form submission targets

Looks good · Security · Measured on your page

Observed evidence

3 declared form(s) submit over HTTPS to this site. Runtime submission behavior is untested.

Why this matters

HTTPS protects what visitors send you, and response headers limit what a hostile page can do in their browser. The inspected source provides this signal.

Recommended fix

Nothing to do here.

AI answer readiness

100/100

Retrieval signals an answer engine relies on: crawler access, clear entities and answers it can quote. These checks do not measure citations or traffic.

Could be better: FAQ/QA schemaNo FAQPage or QAPage schema on any crawled page.

Could be better · AI answer readiness · Review suggested

Observed evidence

No FAQPage or QAPage schema on any crawled page.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

If the page answers recurring questions, use visible question-and-answer content and matching FAQPage markup. QAPage is for a single question with user-submitted answers. Google FAQ rich results are restricted to eligible authoritative government and health sites; markup does not guarantee AI citations.

Reference
Could be better: Authored, dated articlesArticle schema exists but lacks author/datePublished.

Could be better · AI answer readiness · Review suggested

Observed evidence

Article schema exists but lacks author/datePublished.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

Fill in author and datePublished so readers and retrieval systems can inspect provenance. This audit does not measure or guarantee citations.

Could be better: Definitional openingThe opening paragraph doesn't define what the site/topic is: "Competitive analysis for 2026…"

Could be better · AI answer readiness · Review suggested

Observed evidence

The opening paragraph doesn't define what the site/topic is: "Competitive analysis for 2026…"

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

"X is a Y that does Z for W" in the first paragraph gives answer engines a liftable definition of you. Write it once, benefit everywhere.

Could be better: Freshness signalsNo dateModified schema or visible 'updated' dates found.

Could be better · AI answer readiness · Review suggested

Observed evidence

No dateModified schema or visible 'updated' dates found.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

For content where dates matter, show the actual update date and mirror it in dateModified. Do not invent dates or change them without a substantive update. Missing dates alone do not prove stale content.

Could be better: Question headings have concise answers1/18 question-shaped heading(s) have a 20–500 character paragraph immediately after them.

Could be better · AI answer readiness · Measured on your page

Observed evidence

1/18 question-shaped heading(s) have a 20–500 character paragraph immediately after them.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

Put a direct 20–500 character answer paragraph immediately after each question heading so retrieval systems can quote it cleanly.

Affected pages (5)

  • https://moatly.co.uk/
  • https://moatly.co.uk/privacy
  • https://moatly.co.uk/product
  • https://moatly.co.uk/why
  • https://moatly.co.uk/terms
Could be better: Machine-readable provenance signalsOnly 2 of 4 provenance signal types were found: author, date.

Could be better · AI answer readiness · Measured on your page

Observed evidence

Only 2 of 4 provenance signal types were found: author, date.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

Add the missing author, date, breadcrumb, or contact signal so machines can identify provenance and site structure.

Affected pages (5)

  • https://moatly.co.uk/
  • https://moatly.co.uk/privacy
  • https://moatly.co.uk/product
  • https://moatly.co.uk/pricing
  • https://moatly.co.uk/terms
Could be better: Markdown copies of pagesNo markdown copy answered at /index.md or /privacy.md or /index.html.md.

Could be better · AI answer readiness · Measured on your page

Observed evidence

No markdown copy answered at /index.md or /privacy.md or /index.html.md.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. It is there, but weaker than this check expects.

Recommended fix

Publish a clean markdown copy of each key page at /page.md (or /page.html.md). It strips navigation and scripts, so a retriever spends its budget on your content.

Affected pages (2)

  • https://moatly.co.uk/
  • https://moatly.co.uk/privacy
Reference
Not measured: llms-full.txtNo /llms-full.txt.

Not measured · AI answer readiness · Not established

Observed evidence

No /llms-full.txt.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Optional companion to llms.txt containing your full content as one markdown file — useful for sites whose pages are JS-heavy.

Reference
Not measured: Citable facts density179 concrete figures across 1390 words.

Not measured · AI answer readiness · Not established

Observed evidence

179 concrete figures across 1390 words.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Good — keep facts specific and current, and date-stamp them.

Not applicable: Accept: text/markdown negotiationThe homepage answered Accept: text/markdown with text/html; charset=utf-8.

Not applicable · AI answer readiness · Measured on your page

Observed evidence

The homepage answered Accept: text/markdown with text/html; charset=utf-8.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. This check does not apply to the features observed in this sample.

Recommended fix

Optional: return a stripped markdown body when the request asks for text/markdown. Some hosts and CDNs do this for you; a plain HTML answer is not a defect.

Not applicable: Advertised machine interfaces are inspectableNo OpenAPI interface was advertised by sampled HTML.

Not applicable · AI answer readiness · Measured on your page

Observed evidence

No OpenAPI interface was advertised by sampled HTML.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. This check does not apply to the features observed in this sample.

Recommended fix

An API is optional. Add a service-desc link if you already publish a machine-readable API specification.

Looks good: llms.txt

Looks good · AI answer readiness · Measured on your page

Observed evidence

llms.txt exists (2237 chars of markdown).

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: AI crawler access

Looks good · AI answer readiness · Measured on your page

Observed evidence

The audited URL is allowed for evaluated answer-search crawlers.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Semantic HTML structure

Looks good · AI answer readiness · Measured on your page

Observed evidence

Semantic structure present: main×1, section×18, nav×3, header×2, footer×1, aside×1.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Question-style headings

Looks good · AI answer readiness · Measured on your page

Observed evidence

22% of 81 subheadings are question-shaped.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Answers lead the section

Looks good · AI answer readiness · Measured on your page

Observed evidence

Paragraphs get to the point without preamble.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Content is chunkable

Looks good · AI answer readiness · Measured on your page

Observed evidence

Paragraphs average 16 words, lists present, tables present — chunk-friendly.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Cites external sources

Looks good · AI answer readiness · Measured on your page

Observed evidence

1 outbound reference(s) across crawled pages.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Consistent brand entity

Looks good · AI answer readiness · Measured on your page

Observed evidence

Brand declared: og:site_name "Moatly" + identity schema.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Description reads as a liftable summary

Looks good · AI answer readiness · Measured on your page

Observed evidence

Meta description works as a standalone summary.

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Entity identity agrees across signals

Looks good · AI answer readiness · Measured on your page

Observed evidence

The site is consistently named "Moatly".

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: llms.txt follows the spec

Looks good · AI answer readiness · Published platform rule

Observed evidence

llms.txt has an H1, a summary, 2 section(s) and 5 link(s).

Why this matters

This is what an AI assistant relies on when deciding whether it can quote your page. The inspected source provides this signal.

Recommended fix

Nothing to do here.

AdSense readinessOptional

31/100

Publisher-policy signals, for sites that plan to carry ads. These checks do not affect the overall score or grade, and they do not measure or guarantee AdSense approval.

On its own, this site scores 38/100 for publisher readiness. Ignore this section if you do not run ads.

Needs a fix: No "coming soon" or placeholder pages2 sampled page(s) still read as unfinished — found "coming soon".

Needs a fix · AdSense policy · Review suggestedCritical

Observed evidence

2 sampled page(s) still read as unfinished — found "coming soon".

Why this matters

A publisher review looks for this before it accepts a site. Right now the sampled pages don't provide it.

Recommended fix

Finish those pages, or redirect, noindex or remove them. Google policy prohibits ads on screens under construction.

Affected pages (2)

  • https://moatly.co.uk/
  • https://moatly.co.uk/product
Reference
Could be better: Privacy policy advertising disclosuresFetched privacy policy lacks third-party/vendor disclosure signals.

Could be better · AdSense policy · Published platform ruleCritical

Observed evidence

Fetched privacy policy lacks third-party/vendor disclosure signals.

Why this matters

A publisher review looks for this before it accepts a site. It is there, but weaker than this check expects.

Recommended fix

Describe data collection, sharing, and cookie use by Google and other third-party ad vendors.

Affected pages (1)

  • https://moatly.co.uk/privacy
Reference
Could be better: About pageNo about page found.

Could be better · AdSense policy · Review suggested

Observed evidence

No about page found.

Why this matters

A publisher review looks for this before it accepts a site. It is there, but weaker than this check expects.

Recommended fix

Add an About page that identifies the publisher, site purpose, and relevant experience. This supports content transparency but is not a standalone AdSense requirement.

Could be better: Contact methodNo contact page or mailto link found.

Could be better · AdSense policy · Review suggested

Observed evidence

No contact page or mailto link found.

Why this matters

A publisher review looks for this before it accepts a site. It is there, but weaker than this check expects.

Recommended fix

Add a working contact route or visible email so users can reach the publisher. This is a trust heuristic, not a published approval rule.

Could be better: Author or publisher background2/2 attributed editorial pages provide no discoverable author or publisher background.

Could be better · AdSense policy · Review suggested

Observed evidence

2/2 attributed editorial pages provide no discoverable author or publisher background.

Why this matters

A publisher review looks for this before it accepts a site. It is there, but weaker than this check expects.

Recommended fix

Link the byline to an author profile or About page, or add truthful structured author details. This is a transparency heuristic, not an AdSense approval rule.

Affected pages (2)

  • https://moatly.co.uk/why
  • https://moatly.co.uk/pricing
Reference
Not measured: First-party contact emailA contact page or form exists, but no public email address was found.

Not measured · AdSense policy · Review suggested

Observed evidence

A contact page or form exists, but no public email address was found.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

A public email is optional. The separate contact-method check covers whether readers have a way to reach the publisher.

Not measured: ads.txtNo ads.txt yet.

Not measured · AdSense policy · Not established

Observed evidence

No ads.txt yet.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

When AdSense provides your publisher entry, publish it exactly at /ads.txt and monitor authorization status in your account.

Reference
Not measured: Domain age & historyDomain age isn't visible from the site itself.

Not measured · AdSense policy · Not established

Observed evidence

Domain age isn't visible from the site itself.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Do not use age as a content-quality proxy. Verify ownership and account eligibility in AdSense; Google's general eligibility page publishes no domain-age threshold.

Reference
Not measured: Latest article has real depthNo article-shaped page was found on this site, so there is nothing to read.

Not measured · AdSense policy · Not established

Observed evidence

No article-shaped page was found on this site, so there is nothing to read.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Publish articles under a path such as /blog/… and list them in the sitemap. This check then reads the newest one.

Reference
Not measured: Latest article reads as edited workNo article-shaped page was found on this site, so there is nothing to read.

Not measured · AdSense policy · Not established

Observed evidence

No article-shaped page was found on this site, so there is nothing to read.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Publish articles under a path such as /blog/… and list them in the sitemap. This check then reviews its style signals.

Reference
Not measured: Latest article names an author and a dateNo article-shaped page was found on this site, so there is nothing to read.

Not measured · AdSense policy · Not established

Observed evidence

No article-shaped page was found on this site, so there is nothing to read.

Why this matters

This observation could not be established from the available evidence. Resolve the collection limit or inspect the relevant source before deciding whether a change is needed.

Recommended fix

Publish articles under a path such as /blog/… and list them in the sitemap. This check then looks for its byline and date.

Reference
Looks good: Privacy policy page

Looks good · AdSense policy · Measured on your page

Observed evidence

Privacy policy found: https://moatly.co.uk/privacy

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Terms page

Looks good · AdSense policy · Measured on your page

Observed evidence

Terms page found: https://moatly.co.uk/terms

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Sampled publisher-content coverage

Looks good · AdSense policy · Review suggested

Observed evidence

All 4 editorial pages expose at least 250 publisher words; those pages hold 2881 publisher words in total. 2 of the 6 sampled pages are support or tool pages and were excluded from this check.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Thin page share

Looks good · AdSense policy · Review suggested

Observed evidence

4/4 editorial pages clear the audit's publisher-content triage threshold. 2 of the 6 sampled pages are support or tool pages and were excluded from this check.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: No ads on non-content screens

Looks good · AdSense policy · Published platform rule

Observed evidence

No Google ad code detected on sampled non-content screens.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Reference
Looks good: Tool pages expose explanatory content

Looks good · AdSense policy · Review suggested

Observed evidence

All 6 sampled tool-style screens include crawlable explanation.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Publisher content differs across URLs

Looks good · AdSense policy · Review suggested

Observed evidence

No high publisher-content repetition among 5 substantial sampled page(s).

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Publisher content exists in source HTML

Looks good · AdSense policy · Measured on your page

Observed evidence

No empty client-rendered publisher shell in the crawl sample.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Clear navigation

Looks good · AdSense policy · Measured on your page

Observed evidence

Navigation present with 18 links.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Article-style content exists

Looks good · AdSense policy · Measured on your page

Observed evidence

Article-style content detected.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Show 4 more checks
Looks good: Site language is AdSense-supported

Looks good · AdSense policy · Measured on your page

Observed evidence

Language "en" is AdSense-supported.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Existing ad scripts

Looks good · AdSense policy · Measured on your page

Observed evidence

No competing ad scripts on the page.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to do here.

Looks good: Author bylines on content

Looks good · AdSense policy · Review suggested

Observed evidence

Author attribution appears on all 2 sampled editorial pages.

Why this matters

A publisher review looks for this before it accepts a site. The inspected source provides this signal.

Recommended fix

Nothing to change.

Reference

Hosting and infrastructure

Public endpoint facts observed at audit time. A CDN or proxy can conceal the origin infrastructure.

Hosting and infrastructure observations
Hostnamemoatly.co.uk
HostingNetlify
IP addresses75.2.60.5
DNS A75.2.60.5
DNS NSns65.domaincontrol.com · ns66.domaincontrol.com
TLSTLSv1.3TLS_AES_128_GCM_SHA256
Certificate issuerLet's Encrypt / YE1
Certificate valid untilFeb 2 15:40:40 2027 GMT
Certificate validationPassed

Website anatomy and diagnostics

Explore links, resources, crawler access and site integrations.

Page architecture

Choose a page to explore its details and connections.

Page content

574 publisher words

Page structure

html content

Observed discovery

Depth 0 · 5 incoming links

HTTP 200 · 572.8 KB source

Source interactions

35 controls · 0 unnamed

18 script / 2 stylesheet references

Canonical declaration
Not declared
Schema types
None observed
Outgoing links in sampled graph
/product · /why · /pricing · /api/checkout · /terms · /privacy

Routes: / · /privacy · /product · /why · /pricing · /terms

Resource origins 2

Resources associated with your website. External resources may belong to the same organization.

  • https://moatly.co.uk/stylesheet, script · 109 references · same origin
  • https://api.producthunt.com/image · 1 references · cross origin
Crawler policy by page

Review crawler access for your pages. Search, training and user-triggered services have different purposes; declared access does not guarantee discovery.

Robots policy for every evaluated crawler and sampled page
Crawler / purposePagePolicyMatched directive
Googlebotsearch/allowedallow: /
Googlebotsearch/privacyallowedallow: /
Googlebotsearch/productallowedallow: /
Googlebotsearch/whyallowedallow: /
Googlebotsearch/pricingallowedallow: /
Googlebotsearch/termsallowedallow: /
bingbotsearch/allowedallow: /
bingbotsearch/privacyallowedallow: /
bingbotsearch/productallowedallow: /
bingbotsearch/whyallowedallow: /
bingbotsearch/pricingallowedallow: /
bingbotsearch/termsallowedallow: /
OAI-SearchBotsearch/allowedallow: /
OAI-SearchBotsearch/privacyallowedallow: /
OAI-SearchBotsearch/productallowedallow: /
OAI-SearchBotsearch/whyallowedallow: /
OAI-SearchBotsearch/pricingallowedallow: /
OAI-SearchBotsearch/termsallowedallow: /
PerplexityBotsearch/allowedallow: /
PerplexityBotsearch/privacyallowedallow: /
PerplexityBotsearch/productallowedallow: /
PerplexityBotsearch/whyallowedallow: /
PerplexityBotsearch/pricingallowedallow: /
PerplexityBotsearch/termsallowedallow: /
Claude-SearchBotsearch/allowedallow: /
Claude-SearchBotsearch/privacyallowedallow: /
Claude-SearchBotsearch/productallowedallow: /
Claude-SearchBotsearch/whyallowedallow: /
Claude-SearchBotsearch/pricingallowedallow: /
Claude-SearchBotsearch/termsallowedallow: /
GPTBottraining/allowedallow: /
GPTBottraining/privacyallowedallow: /
GPTBottraining/productallowedallow: /
GPTBottraining/whyallowedallow: /
GPTBottraining/pricingallowedallow: /
GPTBottraining/termsallowedallow: /
ClaudeBottraining/allowedallow: /
ClaudeBottraining/privacyallowedallow: /
ClaudeBottraining/productallowedallow: /
ClaudeBottraining/whyallowedallow: /
ClaudeBottraining/pricingallowedallow: /
ClaudeBottraining/termsallowedallow: /
Google-Extendedtraining and other Google AI uses/allowedallow: /
Google-Extendedtraining and other Google AI uses/privacyallowedallow: /
Google-Extendedtraining and other Google AI uses/productallowedallow: /
Google-Extendedtraining and other Google AI uses/whyallowedallow: /
Google-Extendedtraining and other Google AI uses/pricingallowedallow: /
Google-Extendedtraining and other Google AI uses/termsallowedallow: /
ChatGPT-Useruser-initiated; robots may not apply/allowedallow: /
ChatGPT-Useruser-initiated; robots may not apply/privacyallowedallow: /
ChatGPT-Useruser-initiated; robots may not apply/productallowedallow: /
ChatGPT-Useruser-initiated; robots may not apply/whyallowedallow: /
ChatGPT-Useruser-initiated; robots may not apply/pricingallowedallow: /
ChatGPT-Useruser-initiated; robots may not apply/termsallowedallow: /
Advertised APIs and machine interfaces

No supported machine interfaces were advertised in the sampled HTML. An API or MCP server is optional; undiscovered interfaces remain unknown.

Public DNS and TLS endpoint

moatly.co.uk · observed · 75.2.60.5

A
75.2.60.5
AAAA
Unavailable for this exact hostname
CNAME
Unavailable for this exact hostname
NS
ns65.domaincontrol.com · ns66.domaincontrol.com
MX
Unavailable for this exact hostname
CAA
Unavailable for this exact hostname

TLS: TLSv1.3

Certificate validation passed for the observed endpoint.

Issuer: Let's Encrypt / YE1

Certificate valid until: Feb 2 15:40:40 2027 GMT

PageSpeed measurement

Loading the PageSpeed panel…

Growth resources

Loading growth resources…

Where to take this site next

Follow-on work suggested by the observations above.

  1. 01

    Build content depth around real keywords

    Technical basics are in place — use pages that answer actual searches as the next content focus. This audit does not measure rankings.

  2. 02

    Steal from our keyword datasets

    Curated keyword collections by niche give you a content calendar without paid tools.

  3. 03

    Fix AdSense policy signals

    Make policy pages, publisher disclosures and substantial content reachable before applying. This audit cannot predict approval.

Apply the recommended fixes

Hand the complete evidence to a coding agent, or take the report with you.

Open in ChatGPT Open in Grok Open in Perplexity

Report notes

  • 01This report covers the sampled public pages listed above. Other pages may have different results.
  • 02Browser-rendered content, private backend systems and authenticated experiences may require a separate review.
  • 03Unavailable observations are identified in the report. Results do not guarantee rankings, citations, security, accessibility or advertising approval.
Pages included in this report
  • https://moatly.co.uk/
  • https://moatly.co.uk/privacy
  • https://moatly.co.uk/product
  • https://moatly.co.uk/why
  • https://moatly.co.uk/pricing
  • https://moatly.co.uk/terms